Blogs:
Branding & Design.
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Alison
Sourcefour has been around since 2003, and our current logo and branding for almost half that time. So when we moved premises in the summer, we decided it was time for a fresh look. Not because we were bored or because everyone else was doing it, but because we'd evolved and our old branding wasn't keeping up. We tackled our own branding project in exactly the same way we tackle our client projects, so we thought it would be useful to share it with you.
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Kirk
Brand guidelines are essential for a strong, recognisable brand, ensuring consistency in look, message, and legal compliance. They streamline marketing efforts and build customer trust and credibility.
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Rob
When starting out, getting your logo and branding is one of the first things you do, and it has all your focus. But over time, its integrity can get eroded without you realising it. Sometimes you need to take a step back, review and take action.
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Kirk
Great creative work happens when clients and designers actually understand each other. From writing honest briefs to giving feedback that's more than "make it pop," learn how to work with your agency without the drama, ego battles, or mysterious comments that help nobody.
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Kirk
If your brand messaging feels stale, your visuals look dated, and customers don't recognise you, it might be time to rebrand. Or maybe your business has expanded beyond your original concept. Find out whether your business could be in need of a brand makeover.
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Rob
Sourcefour creates student recruitment materials that work. Understanding what motivates today's students. Creating engaging creative content from prospectuses to digital ads, all with an eye on providing cost-effective solutions that can be updated yearly.
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Kirk
Sourcefour designed artwork for Grimsby Borough FC and Docks Beers' limited-edition "Wilderness Boys" Pale Ale featuring illustrated Grimsby boars. The collaboration, which includes squad hoodies, supports mental health charity A Platform to Talk and the custom ale is presented to Player of the Match after each game.
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Rob
Sourcefour helped John Roe Toyota celebrate 50 years in business and winning the prestigious Ichiban Award. Creating custom designs, including an anniversary logo featuring three generations as caricatures, event landing page, commemorative beer labels, cocktail toppers and email invites for their golden anniversary celebration.
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Rob
Print marketing creates a lasting impact that digital just can't replicate. Tangible materials command attention and build deeper engagement. At Sourcefour, we create beautifully designed print that works hard for your business, from brochures and business cards to packaging and direct mail that people keep, share and remember.
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Rob
A well-designed logo establishes brand identity and trust. For Grimsby businesses, incorporating local elements like maritime heritage, choosing coastal colours, and ensuring versatility across all platforms creates powerful brand recognition. Professional logo design captures your essence while connecting with your target audience and standing the test of time.