Blogs:
Branding & Design.
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Rob
Print marketing creates a lasting impact that digital just can't replicate. Tangible materials command attention and build deeper engagement. At Sourcefour, we create beautifully designed print that works hard for your business, from brochures and business cards to packaging and direct mail that people keep, share and remember.
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Rob
A well-designed logo establishes brand identity and trust. For Grimsby businesses, incorporating local elements like maritime heritage, choosing coastal colours, and ensuring versatility across all platforms creates powerful brand recognition. Professional logo design captures your essence while connecting with your target audience and standing the test of time.
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Rob
Sourcefour specialises in packaging design for Grimsby's food and seafood sector, blending visual aesthetics with strategic thinking. With deep industry knowledge, commitment to sustainability and a collaborative approach, we help brands tell compelling stories and stand out on shelves.
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Kirk
Brand guidelines create consistency across all marketing channels, building recognition and trust with your audience. They streamline marketing efforts, keep messaging on track, ensure legal compliance and help new employees understand your brand values. Established guidelines create a strong, recognisable brand that customers trust and love
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Kirk
Strong branding attracts customers, builds trust and grows your business. Sourcefour takes a personalised approach, working closely with clients to develop brand strategy, identity, messaging and guidelines that resonate with target audiences. With years of expertise and creative innovation, we help businesses establish memorable brand identities that drive results.
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Rob
Sourcefour created "Carbon Catcher," a comic book superhero character for CATCH and Docks Beers, raising awareness of industrial decarbonisation in the Humber. The campaign features beer cans, mats, cardboard cut-outs and a landing page with QR codes linking to information on the region's net zero ambitions.
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Kirk
Brand consistency creates recognition, trust and credibility with your audience. Maintaining uniform messaging, design and voice across all touchpoints and makes your brand memorable and reliable. Establish clear brand guidelines, use templates, monitor your presence, train your team and stay flexible as your brand evolves.
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Kirk
Sourcefour created bold, fun illustrations for Docks Beers' collaboration with size? and Adidas Originals' Seaside Series. Three beer cans featuring Brighton, Blackpool and Cleethorpes were designed with traditional seaside imagery, matching the trainers' colour schemes. The project included custom glassware, postcards and an Adidas-style shoe box for this collectable launch.
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Kirk
Sourcefour created bold, hand-illustrated can artwork for Docks Beers' collaboration with Beer52's "Ones to Watch" box. "99 Problems" Ice Cream IPA features Docks' iconic welder enjoying a 99 Flake surrounded by wasps. "Sou'wester" Cold IPA pays tribute to Grimsby's fishing heritage with a fisherman battling stormy seas.
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Kirk
Sourcefour created retro pixel art can artwork for Docks Beers' collaboration with North Brewing Co. Named "FUTUREPROOF" for its cutting-edge brewing techniques, the design features a Space Invaders-inspired game screen with beer-themed alien invaders, brewery buildings and an alien mothership, all superimposed onto a vintage CRT monitor with authentic stickers.