We’ve been building e-commerce websites and setting up email marketing for clients for a long time. For a while now, two platforms have kept appearing at the top of our recommendations – Square for businesses that trade both in-store and online, and Klaviyo for brands that want their email and SMS to do more than take up server space. So when the opportunity came to formalise both relationships as certified partners, it made sense.
What does it mean in practice?
Square – finally, one system for in-store and online
Square started as a payments company, but it’s grown into something much closer to a full business operating system – payments, point of sale, inventory, invoicing, and online commerce all in one place. For retail and hospitality businesses, especially, that’s significant.
The problem most of our clients face isn’t a lack of tools; it’s too many tools that don’t talk to each other. The online store runs on one platform, the till runs on another, stock is managed in a spreadsheet, and someone spends their Friday afternoon trying to reconcile the three. Square fixes that.
We can build WooCommerce websites that integrate natively with Square
Your online shop and your in-store till share the same stock, the same customer data, and the same sales dashboard. A customer buys something in person on a Tuesday, and it’s reflected online automatically – no double-entry, no manual updates, no discovering you’ve oversold something you no longer have.
We can set up and configure Square POS from scratch
The hardware, the software, the staff permissions, the product catalogue – and because we’re the same people who built your website, we can make sure it all connects properly before you go live, not after.
Payments are built in
Square handles PCI compliance, fraud protection, and dispute management, which means you don’t need to bolt on a separate payment gateway and hope it plays nicely with everything else.
As a certified Square Solutions Partner, we also have access to specialist account management and can build custom integrations where clients need something beyond the standard setup.
So if you’re trading both in-store and online – retail, food and drink, events, leisure – and you’re currently managing those two channels separately, it’s worth a conversation. The admin saving alone tends to justify it pretty quickly.
Klaviyo – turning customer data into repeat revenue
Klaviyo is the email and SMS marketing platform that many of the most serious e-commerce brands opt for. It’s used by over 193,000 brands globally, and the reason isn’t that it has the prettiest interface – it’s that it’s built around customer behaviour rather than broadcast messaging.
Most email marketing tools send to lists. Klaviyo sends to people, based on what they’ve actually done.
- Browsed without buying
- Bought once and gone quiet
- Spent above a certain threshold
- Come in through a particular campaign.
The difference in results between those two approaches is not small.
We can implement the full Klaviyo suite
Welcome flows, abandoned cart sequences, post-purchase campaigns, re-engagement – all built around your customers and your products, not a generic template someone downloaded from the internet.
We can build out your SMS marketing alongside email
Used well, SMS complements email rather than duplicating it. It’s better for time-sensitive messages, and it reaches people who don’t open inboxes particularly reliably.
We can handle migration from your current platform
If you’re on Mailchimp, Dotdigital, or anything else, we can move you across cleanly – lists, automations, historic data – without you losing continuity.
Klaviyo also functions as a single customer view
Combine it with Square, and you have a picture of every customer across every channel – what they’ve bought in-store, what they’ve browsed online, how they’re responding to your emails. That’s the kind of data that makes for incredibly powerful marketing decisions.
Most businesses we speak to aren’t getting anywhere near the value from their customer data that they could be. Often, that’s not because the data isn’t there – it’s because no one has set up the system to use it properly. The Klaviyo partnership means we can take that on end-to-end, from the initial build through to ongoing management and reporting.
Why it matters that it’s one agency doing all of this
The Square and Klaviyo partnerships are useful on their own. But the part worth paying attention to is what it means to have both – alongside our web design, branding, SEO, social, and advertising work – under one roof.
No silos means no one pointing at someone else when something isn’t working. Your website, your till system, your CRM, and your email marketing all connect because the same team built and configured them. Strategy comes first because we’re thinking about how your business grows, not just installing software and sending you an invoice.
For retail, hospitality, and service businesses that want to compete with larger brands but can’t justify a full in-house tech team, that’s the practical advantage. One agency. One number to call. A system that actually joins up.
If any of this sounds relevant to where you are now – or you’re curious what a properly connected setup might look like for your business – we’re always happy to have an initial chat with no obligation attached.
