Blog:
From our brains to yours.
Ideas, insights, and inspiration on marketing, creativity, and business growth from the Sourcefour team.
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Jon
Google Analytics 4 brings better insights into data, tracking and performance. While Universal Analytics data can't transfer to GA4, your existing data remains accessible as reference. Sourcefour handles the transition for current clients, migrating early to build larger GA4 datasets and providing beginner guides to help navigate the new platform.
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Kirk
Sourcefour created bold, fun illustrations for Docks Beers' collaboration with size? and Adidas Originals' Seaside Series. Three beer cans featuring Brighton, Blackpool and Cleethorpes were designed with traditional seaside imagery, matching the trainers' colour schemes. The project included custom glassware, postcards and an Adidas-style shoe box for this collectable launch.
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Rob
Sourcefour acquired local web design agency Align Studio from LCS Group, bringing 30 years of design expertise to a new roster of clients. With specialists covering branding, web development, SEO and advertising, the seamless acquisition expands Sourcefour's capabilities while providing existing Align customers with broader services and high-quality customer care.
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Alex
User experience (UX) design is a crucial aspect of any website or product. It refers to the overall experience a user has when interacting with a digital platform, including the ease of use, accessibility, and enjoyment of the product.
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Kirk
Sourcefour created bold, hand-illustrated can artwork for Docks Beers' collaboration with Beer52's "Ones to Watch" box. "99 Problems" Ice Cream IPA features Docks' iconic welder enjoying a 99 Flake surrounded by wasps. "Sou'wester" Cold IPA pays tribute to Grimsby's fishing heritage with a fisherman battling stormy seas.
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Kirk
Sourcefour created retro pixel art can artwork for Docks Beers' collaboration with North Brewing Co. Named "FUTUREPROOF" for its cutting-edge brewing techniques, the design features a Space Invaders-inspired game screen with beer-themed alien invaders, brewery buildings and an alien mothership, all superimposed onto a vintage CRT monitor with authentic stickers.
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Rob
Sourcefour designed and built Mariners TV, Grimsby Town FC's custom streaming platform offering live match streams, audio coverage from BBC Radio Humberside, exclusive match footage, interviews and behind-the-scenes content. Supporters can access high-quality video on demand through monthly or season pass subscriptions on the new website.
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Rob
Sourcefour MD Rob Pritchard is trustee of A Platform to Talk, a mental health charity honouring Phil Merrison. Providing peer support groups, counselling funding and community events, the charity recently gained charitable status. In 18 months, they've raised thousands and grown to over 800 members in North East Lincolnshire.
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Rob
Sourcefour MD Robert Pritchard volunteered to mentor students at East Ravendale Primary School, helping them design a logo for their climate change initiative. The children are working with other Trust schools and local businesses on sustainable projects, including a growing project, as part of their environmental impact efforts.
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Rob
Sourcefour has worked with a number of local community projects, however one that really stands out to us is Our Big Picture.