Blog:
From our brains to yours.
Ideas, insights, and inspiration on marketing, creativity, and business growth from the Sourcefour team.
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Alison
Sourcefour has been around since 2003, and our current logo and branding for almost half that time. So when we moved premises in the summer, we decided it was time for a fresh look. Not because we were bored or because everyone else was doing it, but because we'd evolved and our old branding wasn't keeping up. We tackled our own branding project in exactly the same way we tackle our client projects, so we thought it would be useful to share it with you.
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Kirk
Brand guidelines are essential for a strong, recognisable brand, ensuring consistency in look, message, and legal compliance. They streamline marketing efforts and build customer trust and credibility.
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Rob
Sourcefour proudly sponsored the One to Watch Award at the Great Big Small Awards, presenting it to Tilly's Tutoring. Winner Becky turned her frustration with the education system into a purpose-driven business that helps families give their children the best start, whilst making a real impact in her communities.
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Alison
Halloween is the perfect time to talk about the stuff that keeps business owners up at night. Not ghosts or ghouls, but the marketing nightmares that can damage your business, waste your budget, and leave you wondering where it all went wrong!
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Rob
Monthly retainer or pay as you go? These are the options when appointing a marketing, design or web agency. The right solution for you depends on many factors, which our MD, Rob, explores in this blog.
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Rob
When starting out, getting your logo and branding is one of the first things you do, and it has all your focus. But over time, its integrity can get eroded without you realising it. Sometimes you need to take a step back, review and take action.
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Rob
Meet our marketing guru, Alison Clynes. What she doesn't know about marketing isn't worth knowing. That’s what decades of experience working across many different sectors brings to our Sourcefour clients.
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Alison
Customer personas aren't just for big brands with endless budgets. When you understand who your customers really are, their pain points and what drives their decisions, every marketing pound works harder. Learn why small businesses need personas most.
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Rob
After 15 years in Aylesby, Sourcefour is moving to new premises in Humberston. The new location offers better transport links, more space for the growing team, and improved facilities for clients. It's a homecoming that positions the agency for its next phase of growth.
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Kirk
Great creative work happens when clients and designers actually understand each other. From writing honest briefs to giving feedback that's more than "make it pop," learn how to work with your agency without the drama, ego battles, or mysterious comments that help nobody.