With college enrolment numbers declining nationwide, higher education institutions need to get creative with their student recruitment strategies. An important part of any successful recruitment campaign is having high-quality, targeted marketing materials that resonate with prospective students. That’s why more and more colleges and universities are turning to Sourcefour as their go-to provider for innovative and effective student recruitment materials.
So here’s a little self-promotion and four reasons why your college or university should consider using Sourcefour for your design and marketing.
1. Unique data-driven approach
The start of our creative approach for student recruitment marketing is data. By analysing current enrolment trends and gathering insights into what motivates today’s students, we are able to craft targeted messaging and impactful designs that truly appeal to your target demographic.
We keep on top of the latest trends in higher education preferences, which allows us to incorporate these insights into our recruitment materials. Materials that resonate with what students actually value, from academic programs to extracurriculars and more. And when you get this bang-on, the results speak for themselves!
2. Creative and engaging content
The harsh reality in education marketing is that students have endless options when it comes to further and higher education, so catching their attention requires creative, outside-the-box content. Sourcefour has an exceptional team of copywriters and designers who develop recruitment materials that are both engaging and informative.
From prospectuses and career guides to posters to digital ads, our creative content presents your academic offerings in a way that gets students excited about becoming a part of your institution. The materials highlight the student experience on your campus through bold graphics, compelling copy, and innovative formats.
3. Cost-effective solutions
Developing new recruitment collateral every enrolment cycle can drain your budget fast. Sourcefour provides a cost-effective solution with quality materials that can be updated and reused year after year.
Our in-house team handles the entire creative process – from concept to copywriting to design – saving you time and money. By creating an archive of templates and assets, we can tweak existing content to reflect new information, resulting in significant savings compared to starting from scratch each year.
Plus, our pricing packages are customisable, allowing you to select only the services and quantities you need to fit your specific recruitment goals and budget.
Unmatched quality and service
When it comes to something as important as student recruitment, there’s no room for mistakes. You need a partner you can trust to get it right the first time. With decades of experience in higher ed marketing, you can rely on us to consistently deliver high-quality, impactful materials you can rely on.
Our aim is to make the entire process hassle-free, taking the time to understand your institution and goals. Every project is crafted by their talented creative team. The end result is recruitment materials you’ll be proud to share with prospective students.
When we work with an education client, we quickly become an extension of your team, seamlessly managing projects and hitting deadlines to help you reach enrolment goals.
To survive in the FE/HE sector, having targeted, compelling student recruitment materials is a must. With our data-driven approach, skilled creative team, cost-effective solutions, and unparalleled quality and service, Sourcefour is the clear choice to partner with to drive enrolment growth.
Reach out today to learn more about what we have achieved for education establishments and how we could help you achieve your marketing goals.
