Luna Software.
When a new payroll tech venture needed to launch a disruptor brand into a conservative, corporate-dominated sector, they turned to Sourcefour.
With just weeks to deliver a complete brand for a major industry conference, we created the Lunaverse: a bold, character-driven brand that challenged every convention of B2B SaaS marketing.
Our Director of Marketing, Alison Clynes, developed the brand strategy and positioning that clearly differentiated Luna in a crowded market. The creative and web team then brought the Lunaverse to life through distinctive visual design, character development, animation, website, and exhibition materials.
The result proved that fun, memorable branding can work for serious professional software, generating immediate interest and quality leads from the target audience.
