Lincs & Notts Air Ambulance.

When a beer label launches a life-saving partnership

Lincs and Notts Air Ambulance provides critical emergency medical care by helicopter and car across Lincolnshire and Nottinghamshire. As a charity, they’re always looking for creative ways to raise vital funds.

We were introduced to LNAA through our friends at Docks Beers, who had developed a special collaboration beer to celebrate the charity’s 30th anniversary. We created the design for ‘Helihopter’, a commemorative pale ale with artwork capturing the moment the medical team rush to the waiting helicopter, incorporating LNAA’s key message “By Your Side.”

LNAA were so impressed that we’ve since worked on multiple fundraising campaigns, including the LNAA Lottery, Christmas campaigns, and the ‘Walk Side by Side Challenge.’

A simple beer collaboration turned into an ongoing partnership that helps save lives.

Lincs & Notts Air Ambulance 30 years celebration billboard
Docks Beers & Lincs/Notts Air Ambulance collab Helihopter Beer Matt
Docks Beers & Lincs/Notts Air Ambulance collab beer called Helihopter
Table walker featuring stats about the Docks Beers & Lincs/Notts Air Ambulance collab beer called Helihopter
Lincs & Notts Air Ambulance 30 year celebration social post
Lincs & Notts Air Ambulance Fund raiser campagin
Lincs & Notts Air Ambulance sponsored Golf Marathon Logo
Lincs & Notts Air Ambulance fact posters in yellow